Wilson's Music, Now! 

Lovecraft Country Trailer 

Walmart's "Bring the Spring" ad

From stage and film to radio and tv screens, Wilson Pickett’s music connects with audiences across the ages. First recorded in 1968, the placement of “Hello Sunshine” in Walmart’s 2021 “Bring the Spring” commercial further defines Wilson's music as versatile and iconic. Fittingly featuring the springing forth of joy and togetherness, Wilson's music serves as the perfect soundscape.

The sample of Wilson’s “Land of 1000 Dances” is the perfect intro for Lovecraft Country on HBO. With the show's cast of heavy hitters Jurnee Smollett, Jonathan Majors, and Michael K. Williams conveying the supernatural storyline, the song brings a fitting intensity. Originally recorded to recount popular dance moves, the sound now lends itself to exploring other moves Black people have engaged in for survival over the years.